Before I started seeing these memorable ads starring John Hillerman, who played Higgins on Magnum P.I., I had never even heard of Macadamia Nuts. But since the first commercial, I have always associated them with Mauna Loa. Being a big Magnum fan, I of course wanted to try them, but these were not cheap nuts, so I resorted to the last resort of desperate kids and put them on my Christmas list. To my surprise, I got a jar from my Grandmother, who told me to not eat them all at once. It was sound advice and I completely ignored it and got so nut sick that I couldn’t eat Christmas dinner.
You would think I would learn my lesson, but I was so sold on these nuts by the commercials (plus they are tasty), that when I visited a nut plantation in Hawaii and was given unlimited access to Macadamia Nuts, I gorged myself on them. My belly, swelled with delicious nut meat, ached for the rest of the day and I missed out on a day of sun and surf.
I promised myself that I would learn control of my nut consumption from that day forward, but I know that is a lie, because try as I might, I just can’t resist them.
Here are some of the ads that helped put Macadamia Nuts on my map. Including one that has future star Tia Carrere in a featured role.