Visit the Mountain Dew Throwback Shack

I love the Throwback Sodas. At this point, they are pretty much all I drink when I get them and I want them to stick around for a long time. So I am very happy to see that Pepsi is putting marketing money behind these beverages. This week they launched a brand new online tie-in with their Mountain Dew Throwback brand, The Mountain Dew Throwback Shack.

throwback shack

The Shack is an online destination that acts as a home of Throwback Willy, the 1960s animated Mountain Dew pitchman. While there you can explore Willy’s home and learn all about Mountain Dew and when you find DEW-themed items that you can click on them, and if you have a Facebook account, have a chance to win them. But it does not stop there, because the easter eggs abound in this shack in the woods. Keep clicking and you will find also find DEW-inspired recipes like Mountain Dew pancakes, stir-fry, and steak marinade, and in the main room you can listen to a retro playlist courtesy of 8tracks. The whole site just gives me that barefoot feeling…

So if you are a fan of the Dew, drop on by and enjoy. This is a clever and fun website, a must for retro fans and DEW-lovers alike. Oh and even if you do not win any of the prizes on the site, you are a winner already, because as I mentioned earlier, when we see a company spending money on this sort of marketing, we can feel assured that a product that we are behind 100% is going to be around for awhile. Of course, it will help if you go out and get some Dew this holiday weekend. So load up. The first one (at least in jpg form) is on me…

This Post Has 6 Comments

  1. vinvectrex

    Of all the throwback sodas, the Dew is easily my favorite (and they’re all good). Thanks to Pepsi for restoring the great taste of the original Dew – and for launching some fun marketing too. Once you get a taste of the original sugar beverage, rather than the corn syup, you’ll never go back.

  2. Doug

    The hillbilly on the MD can has a jug. Do we really think there is Mountain Dew in that jug? And what does a connection with such a jug say about Mountain Dew, about what “mountain dew” really is?

  3. vinvectrex

    Good points, Doug. But, now that I think about it, I would prefer drinking my Mountain Dew from a large jug too, if that were available. Something in between the size of a can and a keg. I’m now fully an advocate for jugs of soda.

  4. Doug

    I’m against it. One night while I was working at Merck-Medco during a lull in my college career, we were given free Pepsi. I thought it would be a great idea to fill my plastic water jug with the flip top straw with Pepsi. Bad idea. The carbonation built up and…well, let’s just say there are still Pepsi stains on the ceiling of the Columbus Merck-Medco facility.

  5. vinvectrex

    Well, that certainly explains the cork flying through Willie’s hat. Guess I’ll have to stick with the cans for now.

  6. bsg4000

    when throwback isnt in stores, i buy sierra mist “natural”. that stuff goes down so smooth.

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