Lucky Charms’ Fun Facts and Commercials

Lucky Charms’ Fun Facts and Commercials

Lucky Charms has been a shameless part of my St. Patrick’s Day celebrating since I was a kid. As I poured myself a heaping bowl this morning, I thought I would throw together a collection of some interesting facts about the most magically delicious cereal (along with my favorite commercials, of course).

Fun Facts

  • The spokes-leprechaun who is now known as “Lucky the Leprechaun” or sometimes as “Sir Charms” was originally called L.C. Leprechaun.
  • Lucky was created the year that the cereal was conceived, 1963.
  • Lucky Charms were invented in 1963 by Paul Bunyon. He was a new project manager who answered General Mill’s call to find out what to do with their abundance of Cheerios. Bunyon’s idea was to mix Cheerios with chopped up Kraft Circus Peanuts.
  • Lucky Charms was not originally sugar coated. At launch they got their sweetness from the marshmallows. When the cereal underperformed they just added sugar – sales quickly increased.
  • The Lucky Charms’ marshmallows are referred to as Marbits by the folks at General Mills. Marbits were invented by John Holahan in 1963
  • Actor Arthur Anderson was the voice of Lucky from 1963-1992.
  • The first Lucky Charms’ commercial was made by Bill Melendez of Peanuts fame.
  • In 1975, Lucky was replaced briefly by Waldo the Wizard. Public outcry returned Lucky to his rightful place as spokes-leprechaun.

The Marshmallow Line-Up

When Lucky Charms was launched it had 4 marshmallow (marbit) shapes. They were pink hearts, yellow moons, orange stars, and green clovers. The lineup has changed often over the years, with marshmallow sizes and colors changing frequently. Here is a list of when certain marbits made their first appearances:

  • 1975 – Blue Diamonds
  • 1984 – Purple Horseshoes
  • 1986 – Whales
  • 1989 – Red Balloons
  • 1992 – Rainbows
  • 1994 – Pots of Gold
  • 1996 – Leprechaun Hats
  • 1998 – Shooting Stars
  • 1999 – Man in the Moons
  • 2005 – Hidden Key
  • 2006 – Magic Mirror
  • 2008 – Hourglasses

Theme Song

Lucky Charms has a simple theme song that I think you all know

Frosted Lucky Charms,

They’re magically delicious!

Now onto the commercials…

First Lucky Charms Commercial

Lucky Hides in the Arcade

Lucky Hides in a Giant Computer

Four Leaf Clover Charm

Lucky goes to Mars

This Post Has 7 Comments

  1. J

    I never really got the whales. Rainbows, ok, makes sense. Red balloons, it’s a stretch, buuut rainbows are in the sky…ok. WHALES? Are whales lucky? Did I miss something?

  2. The Retroist

    It was story based addition. Some great commercials with a rainbow whale.

  3. Lucky Charms has been a staple since I was a kid. Now my kids love it, too. My son just had a bowl this mornin’, from the new retro package we found at Target.

  4. mooncity

    Everything they added after blue diamonds was a travesty! A marshmallow massacre of marketing! And even *then*…!

  5. Hector Gomez

    They need to put more marshmallows in the cereal!!!

  6. craig macmillin

    So I was telling these kids at work about how one lucky charms commercial had aliens in it one time and the jingle at the end was actually changed where the “they’re magically delicious” was replaced with an alien translation. I believe it went “ooga mayga eega teega” or something to that effect. I am much older than they are and remember it from the mid eighties or so. They did not believe this and said I was crazy, so I went on the internet to look for proof to no avail. Can you provide any help, or am I as crazy as they say. Thanks.

    1. Retroist

      Sorry it took 7 years, perhaps you already found this as well, but the first part of the alien set of commercials was posted online. Still looking for Part II, but at least now you can see Lucky go to Mars.

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