The Retroist
The Retroist Podcast
Retroist New Coke Podcast
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Retroist New Coke Podcast

Coke made a huge change to its formula. Was it a huge mistake a brilliant marketing turn?

Welcome to the Retroist New Coke Podcast. This week I talk about the soft drink debacle of the mid-1980s, New Coke.

I have mixed feelings about this era in history, so I am happy to get to discuss it.

After sharing some New Coke memories, I talk about the reasoning behind the switch, the chief architect behind the switch, its failure. And of course, the conspiracy theories it has spawned and a whole lot more.

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Production Notes

  • This is episode 6 of the 2nd season of the Retroist Podcast.

Thanks for listening to the show and I hope you have a great weekend.

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